Our Story

COVR was born from a moment both ordinary and brutal: a bathroom mirror, harsh morning light, and Alex Carter, 34 years old, running his hand over the thinning patch he could no longer ignore.

An American guy who once felt unstoppable, late nights out, surf trips, always the one cracking jokes, Alex had slowly become the man who avoided photos, pulled his cap lower, and dreaded windy days. His hair was receding, strands getting finer by the month, and with them, his confidence was slipping.

He looked into every solution. A hair transplant in Turkey? Way out of his budget, and the thought of surgery on his scalp terrified him. Expensive treatments and chemical cocktails? Too risky, too slow, and no guarantees. What he wanted was simple: something safe, fast, natural looking. Something that gave him back him.

But nothing existed. So he created it.

That is how COVR began. A hair concealer that takes just 10 seconds a day, blends seamlessly, and stays locked in all day through rain, sweat, wind, even touch. No gimmicks, no damage, no waiting months for results. Just instant, undetectable coverage that lets you walk out the door without thinking about your hair again.

Today, Alex does not hide under a cap. He does not dodge the camera. He runs his hand through his hair without fear. He has his confidence back, not from surgery, not from luck, but from something he built for himself and for every guy who knows that losing hair can feel like losing a part of you.

COVR is not just about covering thinning hair. It is about uncovering the confidence that was always there.

And now Alex wears COVR every day. And when the wind blows, he does not bow his head anymore. He smiles.